[Event] The Face of Healthy Beauty by Guardian Malaysia Semi-Final in Kota Kinabalu

Hello everyone! :)

Last Sunday, it was the last semi-finals for "The Face of Healthy Beauty" by Guardian which was held in Kota Kinabalu (my hometown!). It's my pleasure to be able to attend this event as a blogger.

If you didn't know already, Guardian Malaysia is on a nation-wide quest to find FOUR (4) women, who best fit the title as ‘The Face of Healthy Beauty’.


Well, what does it mean to be "The Face of Healthy Beauty"? As an ambassador for Guardian Malaysia, one can become the empowerment figure for our fellow Malaysian friends (countrywide) to be healthy, beautiful and confident.

The Face of Healthy Beauty by Guardian Malaysia Semi-Final in Kota Kinabalu

Read more to find out about this event!




Touted as the first-of-its-kind in Malaysia, this search for "The Face of Healthy Beauty" is open to all Malaysian females aged 18 years and above. Entries were submitted online via their website.


One hundred (100) shortlisted participants were selected to attend each semi-final. Previously, they have been to Johor, Penang, and Shah Alam. Last but definitely not least, its last semi-final round has come to Sabah for the East Malaysia region. And at the end of four semi-finals, the semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019 (Saturday).

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.”


He said, “In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”


“While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.


The event started with a brief self-introduction of each contestant. Then there was a Q&A session which contestants have to answer spontaneously and confidently to impress the judges. Later contestants are given the opportunity to flex their makeup skills in the makeover challenge (below).

After a hard-fought semi-final, the judges had made their choice by selecting the Top 4 among the 25 contestants.

Four finalists from East Malaysia region

The four (4) finalists from the East Malaysia region are:

1. Cruzellyn Alex;

2. Elaine Audrey Lee;

3. Palvinder Kaur A/P Savinder Singh; and

4. Vanessa Yoong Foong Woon.

Cruzellyn Alex, Fitness Trainer, Semi-Finalist

Palvinder Kaur, Pharmacist, Semi-Finalist

Elaine Audrey Lee, Actress, Semi-Finalist

Vanessa Yoong Foong Woon, Home Baker, Semi-Finalist

Congratulations to the four semi-finalists as they will represent East Malaysia to compete with the other 12 contestants from West Malaysia in the grand final at Kuala Lumpur this 27 July.


Ultimately FOUR (4) WINNERS will be crowned as the "Face of Healthy Beauty" after the grand final. Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collateral and will receive products from participating sponsors

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L'Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

What we (as a friend, family, supporters) can do now is TO VOTE. Voting opens from 8 July – 24 July 2019 on Guardian's microsite. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals.


How to vote??

One (1) vote - no purchase required;

Five (5) votes - purchase any item from Guardian;

Ten (10) votes - purchase any participating sponsor brands in a single receipt.

You will be surprised because there is a special event for all the voters. If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase (GO GO GO!!!).

For more information regarding the event as well as the finalists, do visit Guardian Malaysia's website here.

#guardianmalaysia
#FACEofguardianMY

__________________________________________________________________________

About Guardian Malaysia 

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country. 

___________________________________________________________________________

It was an eye-opening event as I never been to any function like this before. Shout out to Myra (@myrabeautydiary) who kindly extended the invitation! Lovely to meet up with Geraldine (@wanyyg) at the event too!

That's all from me now. :)