[Review] NYX - Soft Matte Lip Cream SMLC (04 London, 27 Madrid)

Hello everyone! :)

Are you a matte lip hippies like me? If yes, you are at the right post. Scroll down and read on! :D

NYX's Soft Matte Lip Cream SMLC (04 London, 27 Madrid) | 0.27 fl. oz. / 8 ml

NYX Cosmetics (pronounces as "niks") is a cosmetics company which is part of the L'Oréal group. The company was founded in Los Angeles by Toni Ko which it was named after Nyx, a Greek goddess of the night. Wikipedia

With its comparative pricing and quality, the cosmetic line quickly went across the globe, and now it is available in Malaysia (thankfully!). Don't missed, I will link the websites where you can get these babes at the end of this post.

As of date, there are a total of 46 shades available from the Soft Matte Lip Cream (SMLC) line. Here below I'm attaching a photo of 22 shades which were introduced at the very beginning.

You might notice, all the shades are named after a city. I like that idea, that's really lovely!

In terms of personal preference, particularly, I was really into matte nude lips last year. Then I came across sichenmakeupholic's Youtube channel (link here) where she features NYX's SMLC 04 London in her GLAM Smokey Burgundy Eyes Makeup tutorial.

Almost right on the spot, I have marked this item into my wishlist. Further on, I purchased another shade - 27 Madrid, as I am also a red lip hippie (as you all might know from my previous posts).

The goodness is packed inside transparent plastic containers, and technically you can tell the color just by the packaging itself. Well of course, there might still slight inaccuracy.

Untwist the cap and you will find an applicator wand attached. Pointy end and slightly slanted tip. Easier on application.

Here are the color swatches.

04 London - Mid-tone beige

27 Madrid - Cranberry red

There is a creamy buttery pleasant smell to it. For those who haven't try this product, I know it might sounds strange here, but rest assured, it doesn't smell like the butter spread that we know (heh).

The application is smooth, like butter, both velvety and creamy. There is a subtle silky sheen right after application, but it soon settles down to a matte-finish.

I must say, the color payoff is superb! Especially for Madrid, highly pigmented. The color really stands out although with just single swipe.

However, these are not long-wearing lip products. Though some says the product won't transfer when it is dried, as for me, somehow it transfers anyway. Yes, touch ups are definitely needed after a meal or a drink.

Here I am also putting them on my lips. Which one do you think suits me better? Comment below and let me know! :D

Personally, 04 London is my favourite of two. Overall, I love these SMLCs. Prior to this, we tend to hold ourselves when purchasing matte lip products. (why?) Because they tend to dry our lips. Particularly, I would recommend SMLC because their buttery-creamy texture which doesn't dry out the lips like other products do. On top of that, I would highly recommend SMLC because not only they offer a wide range of shades to choose from, but also color payoff.

This product is available on Official NYX Cosmetic, Hermo and Sephora.

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Rating: 4.5/5

Recommend: Absolutely! But if you have super dry lips, perhaps no.

Repurchase: Most likely I will try out other shades or lip products from NYX.

For your reference.


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